Migss Interiors required a comprehensive brand launch rooted in market intelligence rather than just aesthetics. Our mission was to build a brand identity for the London and Essex luxury renovation market that spoke directly to high-net-worth homeowners. By leveraging 2026 market data and insights, we developed specific Ideal Customer Profiles (ICPs) to ensure the visual language and messaging resonated with the region’s most discerning clients. This strategic foundation was then translated into a high-performance Wix Studio website, engineered not only as a visual portfolio but as a lead-generation engine. To bridge the gap between digital inquiry and physical project delivery, we integrated a bespoke CRM system, completely hard-wired with custom automations, to streamline the client onboarding journey from the very first click.